The Campaign That Wasn't:
A Webinar with Mighty Earth and Future500
Future 500 recently brought together Etelle Higonnet, Senior Campaign Director at forest protection NGO, Mighty Earth and Lee Chestnutt, Deputy CEO of Corrie MacColl Plantations to share insights and lessons learned from partnering together.
In February 2019, Mighty Earth prepared for a campaign against Corrie MacColl. Research was presented to our team highlighting social and environmental grievances from prior to Corrie MacColl’s management. In a rare case, the two parties mobilised to partner on a robust sustainability programme and, as Future 500 commented in their article following the webinar, ‘The campaign never happened – it didn’t need to.’